The Hotter Toddy (with tea, honey, and lemon).Other concoctions made with Fireball include: An "Angry Balls" mixer is a combination of Angry Orchard cider and Fireball. Another is a blend of Irish coffee called "Fire Starter Coffee". They include "Cinna-Rita", "Fire Nut Ball", "Hot Cherry Fizz", "Red Apple Spice", and "Ring-of-Fire". There are, however, various cocktails that use Fireball as an ingredient, and the company has encouraged a variety of such cocktails through its official website and social media channels. The Sazerac website says "the cinnamon flavor is often used for shooters but can add character to a mixed drink." Serving įireball is usually consumed as a " straight shot" or on the rocks. The brand's label was designed by Ross Sutherland, who's also designed labels for Black Magic rum, Wheatley Vodka, and some other brands. In 2016, Bloomberg reported that with estimated sales of at least $150 million in 2015, the brand had overtaken Jägermeister in popularity to become the top-selling liqueur in the United States. Several national country music acts would perform at the establishment during this time and inspired multiple references in many popular songs In 2013, it became one of the top ten most popular liquors, displacing Jose Cuervo tequila. It is said that the sharp increase in sales early in its resurgence (late 2011/early 2012) can be attributed to a grass roots effort by Beer Can Alley, a Des Moines, Iowa Country bar. In 2013, sales leapt to $61 million, passing Jameson Irish whiskey and Patrón tequila." In 20, the product had a surge in popularity, which the company achieved by using social media, cultivating bartenders, word of mouth, and a relatively small advertising budget. gas stations, convenience stores, and supermarkets, according to IRI, a Chicago-based market research firm. In 2011, Fireball accounted for a mere $1.9 million in sales in U.S. Īn April 2014 article in Bloomberg Business Week said "It's also one of the most successful liquor brands in decades. Later, in 2007, the product was rebranded as "Fireball Cinnamon Whisky". Aloysius Percival McGillicuddy, allegedly more commonly referred to as "the shot doctor" who was born in the year 1808.
The Sazerac Company purchased the brand rights and formula from Seagram in 1989. The manufacturer's story line is, in part, that it was the product of a Canadian bartender's efforts to warm up from an Arctic blast. Fireball was originally part of a line of flavored schnapps developed by Seagram in the mid-1980s.
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